El nuevo posicionamiento / Jack Trout y Steve Rivkin
| Main Author: | Trout, Jack |
|---|---|
| Other Authors: | Rivkin, Steve |
| Format: | Book |
| Publication: |
Madrid : McGraw-Hill, 1996 |
| Physical Description: | 164 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8:658.012.2 658.012.2:658.8 |
| Subjects: | |
| ISBN: |
8448105168 |
| LEADER | 00944nam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 000000055648 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20000107174229.0 | ||
| 008 | 960701s1996 xx a 000 0 spa c | ||
| 020 | |a 8448105168 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a * 658.8 | ||
| 080 | |a 658.8:658.012.2 | ||
| 080 | |a 658.012.2:658.8 | ||
| 100 | 1 | |a Trout, Jack |4 aut. | |
| 245 | 1 | 3 | |a El nuevo posicionamiento / |c Jack Trout y Steve Rivkin |
| 260 | |a Madrid |b McGraw-Hill |c 1996 | ||
| 300 | |a 164 p. ; 24 cm | ||
| 650 | 7 | |a Posicionamiento (Publicidad) |2 ula | |
| 700 | 1 | 0 | |a Rivkin, Steve |4 coa. |
| 850 | |a ULA | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 55649 |j 658.8 | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 56235 |j 658.8 | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 30-07-1996 |f 1 |b TRO nue |i 55649 |o 658.8 |p 55649 |q R. 31028 | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 10-09-1996 |f 1 |b TRO nue |i 56235 |o 658.8 |p 56235 |q R. 31141 | ||
| 990 | |a fran | ||