LEADER |
00688nam a2200217 i 4500 |
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000000058827 |
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CaOOAMICUS |
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20000107175914.0 |
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970113s1996 ESP 001 0 spa c |
020 |
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|a 9688807257
|
040 |
|
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|a ULA
|b spa
|
080 |
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|a * 658.8
|
080 |
|
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|a 658.8
|
100 |
1 |
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|a Chisnall, Peter M
|4 aut.
|
245 |
1 |
3 |
|a La esencia de la investigación de mercados /
|c Peter M. Chisnall
|
260 |
|
|
|a México [etc.]
|b Prentice-Hall-Hispanoamericana
|c 1996
|
300 |
|
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|a VIII, 209 p. ; 23 cm + 1 disquete (3 1/2)
|
650 |
|
7 |
|a Investigación comercial
|2 ULA
|
650 |
|
7 |
|a Segmentación de mercados
|2 ULA
|
850 |
|
|
|a ULA
|
904 |
|
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|a 2
|b 5
|c Disponibilidad
|d Fecha
|t 58828
|j 15752/658.8 CHI ese
|