Global marketing management : cases and readings / Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett

Main Author: Buzzell, Robert D
Other Authors: Quelch, John A
Bartlett, Christopher A
Format: Book
Edition: 2nd ed
Publication: Reading, [etc.] : Addison-Wesley, 1992
Physical Description: XI, 751 p. ; 24 cm
Clasificación CDU: * 658.8
658.8
Edición: 2nd ed
Subjects:
ISBN: 0201542803
LEADER 00869nam a2200253 i 4500
001 000000006273
003 CaOOAMICUS
005 20000107121046.0
008 920717s1992 xuu 001 0 eng c
020 |a 0201542803 
040 |a ULA  |b spa 
080 |a * 658.8 
080 |a 658.8 
100 1 |a Buzzell, Robert D  |4 aut.  
245 1 0 |a Global marketing management :  |b cases and readings /  |c Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett 
250 |a 2nd ed 
260 |a Reading, [etc.]  |b Addison-Wesley  |c 1992 
300 |a XI, 751 p. ; 24 cm 
650 7 |a Marketing internacional  |2 ula 
700 1 0 |a Quelch, John A  |4 coa.  
700 1 0 |a Bartlett, Christopher A  |4 coa.  
850 |a ULA 
904 |a 2  |b 5  |c Disponibilidad  |d Fecha  |t 6274  |j 15769/658.8 BUZ glo 
952 |3 Libro  |a Loyola  |b LOYOLA CÓRDOBA  |c Sala D  |d 17-07-1992  |f @  |i 6274  |o 15769/658.8 BUZ glo  |p 6274  |q R. 20646