Global marketing management : cases and readings / Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
| Main Author: | Buzzell, Robert D |
|---|---|
| Other Authors: | Quelch, John A Bartlett, Christopher A |
| Format: | Book |
| Edition: | 2nd ed |
| Publication: |
Reading, [etc.] : Addison-Wesley, 1992 |
| Physical Description: | XI, 751 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
2nd ed |
| Subjects: | |
| ISBN: |
0201542803 |
Córdoba - Sala D
| Copy 6274 | Available |
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