Strategic marketing for non-profit organizations / Philip Kotler, Alan R. Andreasen
| Main Author: | Kotler, Philip (1931-) |
|---|---|
| Other Authors: | Andreasen, Alan R |
| Format: | Book |
| Edition: | 5th ed. |
| Publication: |
New York [etc.] : Prentice hall, 1996 |
| Physical Description: | VII, 632 p. ; 25 cm |
| Clasificación CDU: |
* 658.8 658.8:316.6 |
| Edición: |
5th ed. |
| Subjects: | |
| ISBN: |
0132325470 |
Córdoba - Depósito
| Copy 62968 | Available |
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