| LEADER |
01647nam a2200433 i 4500 |
| 001 |
000000063256 |
| 003 |
CaOOAMICUS |
| 005 |
20000107182834.0 |
| 008 |
970923s1996 xx a 000 0 spa c |
| 020 |
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|a 8436810333
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| 040 |
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|a ULA
|b spa
|
| 080 |
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|a * 658.8
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| 080 |
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|a 658.8
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| 100 |
3 |
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|a Santesmases Mestre, Miguel
|4 aut.
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| 245 |
1 |
0 |
|a Marketing : conceptos y estrategias /
|c Miguel Santesmases Mestre
|
| 250 |
|
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|a [3a. ed.]
|
| 260 |
|
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|a Madrid
|b Pirámide
|c 1996
|
| 300 |
|
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|a 1063 p. ; 25 cm + 2 disquetes
|
| 500 |
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|a Contiene: 2 disquetes 3" 1/2
|
| 650 |
|
7 |
|a Segmentación de mercados
|2 ula
|
| 650 |
0 |
7 |
|a Consumidores
|x Comportamiento
|2 ula
|
| 650 |
|
7 |
|a Investigación comercial
|2 ula
|
| 650 |
|
7 |
|a Productos comerciales
|x Gestión
|2 ula
|
| 650 |
|
7 |
|a Marketing industrial
|2 ula
|
| 650 |
|
7 |
|a Marketing de servicios
|2 ula
|
| 650 |
|
7 |
|a Marketing internacional
|2 ula
|
| 650 |
|
7 |
|a Marketing
|x Disquetes
|2 ula
|
| 650 |
|
7 |
|a Precios
|x Fijación
|2 ula
|
| 650 |
|
7 |
|a Distribución de mercancías
|2 ula
|
| 650 |
|
7 |
|a Ventas
|x Promoción
|2 ula
|
| 650 |
|
7 |
|a Marketing
|2 ula
|
| 850 |
|
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|a ULA
|
| 904 |
|
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|a 2
|b 2
|c Disponibilidad
|d Fecha
|t 63189
|j 658.8 SAN mar
|
| 904 |
|
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|a 2
|b 2
|c Disponibilidad
|d Fecha
|t 63190
|j 658.8 SAN mar
|
| 904 |
|
|
|a 2
|b 2
|c Disponibilidad
|d Fecha
|t 63191
|j 658.8 SAN mar
|
| 952 |
|
|
|3 Libro
|a Loyola
|b LOYOLA CÓRDOBA
|c Depósito
|d 23-09-1997
|f @
|i 63189
|o 658.8 SAN mar
|p 63189
|q R. 34597
|
| 952 |
|
|
|3 Libro
|a Loyola
|b LOYOLA CÓRDOBA
|c Depósito
|d 22-09-1997
|f @
|i 63190
|o 658.8 SAN mar
|p 63190
|q R. 34596
|
| 952 |
|
|
|3 Libro
|a Loyola
|b LOYOLA CÓRDOBA
|c Depósito
|d 23-09-1997
|f @
|i 63191
|o 658.8 SAN mar
|p 63191
|q R. 34600
|
| 990 |
|
|
|a fran
|