Cases in advertising and communications management / Stephen A. Greyser ; with the collaboration of Robert J. Kopp

Main Author: Greyser, Stephen A
Other Authors: Kopp, Robert J
Format: Book
Edition: 3rd. ed
Publication: New Jersey [etc.] : Prentice-Hall Intenational, 1992
Physical Description: XVII, 681 p. ; 24 cm
Clasificación CDU: * 659
659.1
Edición: 3rd. ed
Subjects:
ISBN: 0131175084
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300 |a XVII, 681 p. ; 24 cm 
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700 1 1 |a Kopp, Robert J  |4 col.  
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