Cases in advertising and communications management / Stephen A. Greyser ; with the collaboration of Robert J. Kopp
| Main Author: | Greyser, Stephen A |
|---|---|
| Other Authors: | Kopp, Robert J |
| Format: | Book |
| Edition: | 3rd. ed |
| Publication: |
New Jersey [etc.] : Prentice-Hall Intenational, 1992 |
| Physical Description: | XVII, 681 p. ; 24 cm |
| Clasificación CDU: |
* 659 659.1 |
| Edición: |
3rd. ed |
| Subjects: | |
| ISBN: |
0131175084 |
Córdoba - Sala D
| Copy 7562 | Available |
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