Cita APA

Kim, C. W., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space that makes the competition irrelevant. Boston: Harvard Business School Press.

Citación estilo Chicago

Kim, Chan W., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space That Makes the Competition Irrelevant. Boston: Harvard Business School Press, 2005.

Cita MLA

Kim, Chan W., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space That Makes the Competition Irrelevant. Boston: Harvard Business School Press, 2005.