Blue ocean strategy : how to create uncontested market space that makes the competition irrelevant / W. Chan Kim, Renée Mauborgne
| Autor principal: | Kim, Chan W. |
|---|---|
| Otros autores: | Mauborgne, Renée |
| Formato: | Libro |
| Publicación: |
Boston : Harvard Business School Press, 2005 |
| Descripción física: | XV, 240 p.; 24 cm |
| Clasificación CDU: |
658.012.2:658.8 658.8:658.012.2 * 658.012.2 |
| Nota: |
Marketing myopia Sprint selling |
| Materias: | |
| ISBN: |
1591396190 |
Córdoba - Depósito
| Copia 82953 | Disponible |
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