Blue ocean strategy : how to create uncontested market space that makes the competition irrelevant / W. Chan Kim, Renée Mauborgne
| Main Author: | Kim, Chan W. |
|---|---|
| Other Authors: | Mauborgne, Renée |
| Format: | Book |
| Edition: | Expanded ed. |
| Publication: |
Boston : Harvard Business School Press, 2015 |
| Physical Description: | XXVIII, 287 p. ; 24 cm |
| Clasificación CDU: |
658.012.2:658.56 658.8:658.012.2 * 658.8 |
| Edición: |
Expanded ed. |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Subjects: | |
| ISBN: |
9781625274496 |
Sevilla - Depósito
| Copy 104770 | Available |
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Córdoba - Depósito
| Copy 221344 | Available |
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