Cita APA

Kim, C. W., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space that makes the competition irrelevant (Expanded ed.). Boston: Harvard Business School Press.

Citación estilo Chicago

Kim, Chan W., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space That Makes the Competition Irrelevant. Expanded ed. Boston: Harvard Business School Press, 2015.

Cita MLA

Kim, Chan W., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space That Makes the Competition Irrelevant. Expanded ed. Boston: Harvard Business School Press, 2015.