Blue ocean strategy : how to create uncontested market space that makes the competition irrelevant / W. Chan Kim, Renée Mauborgne
| Autor principal: | Kim, Chan W. |
|---|---|
| Otros autores: | Mauborgne, Renée |
| Formato: | Libro |
| Edición: | Expanded ed. |
| Publicación: |
Boston : Harvard Business School Press, 2015 |
| Descripción física: | XXVIII, 287 p. ; 24 cm |
| Clasificación CDU: |
658.012.2:658.56 658.8:658.012.2 * 658.8 |
| Edición: |
Expanded ed. |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Materias: | |
| ISBN: |
9781625274496 |
| LEADER | 01127nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000000098179 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20170919165136.0 | ||
| 008 | 150611s2015 xxua 000 0 eng c | ||
| 020 | |a 9781625274496 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a 658.012.2:658.56 | ||
| 080 | |a 658.8:658.012.2 | ||
| 080 | |a * 658.8 | ||
| 100 | 1 | |a Kim, Chan W. | |
| 245 | 1 | 0 | |a Blue ocean strategy : |b how to create uncontested market space that makes the competition irrelevant / |c W. Chan Kim, Renée Mauborgne |
| 250 | |a Expanded ed. | ||
| 260 | |a Boston |b Harvard Business School Press |c 2015 | ||
| 300 | |a XXVIII, 287 p. ; |c 24 cm | ||
| 336 | |a Texto (visual) | ||
| 337 | |a sin mediación | ||
| 338 | |a volumen | ||
| 650 | 7 | |a Segmentación de mercados |2 ULA | |
| 650 | 7 | |a Estrategia de marketing |2 ULA | |
| 650 | 1 | 7 | |a Planificación estratégica |2 ULA |
| 650 | 7 | |a Productos nuevos |2 ULA | |
| 650 | 7 | |a Competitividad |2 ULA | |
| 700 | 1 | |a Mauborgne, Renée | |
| 850 | |a ULA | ||
| 904 | |a 1213 |b 7 |c Disponibilidad |d Fecha |t 104770 |j 658.012.2 KIM blu | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 221344 |j 658.012.2 KIM blu | ||
| 990 | |a rtm | ||