Kim, C. W., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space that makes the competition irrelevant. Boston: Harvard Business School Press.
Chicago Style CitationKim, Chan W., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space That Makes the Competition Irrelevant. Boston: Harvard Business School Press, 2005.
MLA CitationKim, Chan W., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space That Makes the Competition Irrelevant. Boston: Harvard Business School Press, 2005.
Warning: These citations may not always be 100% accurate.