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20000107122742.0 |
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920924s1991 sp 001 0 spa c |
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|a 8476157096
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|a ULA
|b spa
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|a * 658.8
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|a 658.8
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| 100 |
1 |
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|a Kapferer, Jean-Noel
|4 aut.
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| 245 |
1 |
3 |
|a La marca :
|b motor de la competitividad de las empresas y del crecimiento de la economía /
|c Jean-Noel Kapferer, Jean-Claude Thoening
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| 260 |
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|a Madrid
|b McGraw-Hill
|c 1991
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| 300 |
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|a XIX, 310 p. ; 24 cm
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| 650 |
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7 |
|a Marketing
|2 ula
|
| 650 |
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7 |
|a Marcas comerciales
|2 ula
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| 650 |
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7 |
|a Competencia económica
|2 ula
|
| 700 |
1 |
0 |
|a Thoening, Jean-Claude
|4 coa.
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| 830 |
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0 |
|a Serie McGraw-Hill de management
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| 850 |
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|a ULA
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| 904 |
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|a 2
|b 2
|c Disponibilidad
|d Fecha
|t 8850
|j 658.8 KAP mar
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| 952 |
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|3 Libro
|a Loyola
|b LOYOLA CÓRDOBA
|c Depósito
|d 24-09-1992
|f @
|i 8850
|o 658.8 KAP mar
|p 8850
|q R. 20313
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| 990 |
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|a emil
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