Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas
| Main Author: | Alonso Rivas, Javier |
|---|---|
| Other Authors: | Grande Esteban, Ildefonso |
| Format: | Book |
| Edition: | 6a ed. rev. y act. |
| Publication: |
Madrid : ESIC, 2010 |
| Physical Description: | 508 p.; 24 cm + CD-ROM |
| Clasificación CDU: |
658.8:366 366:658.8 * 658.8 |
| Edición: |
6a ed. rev. y act. |
| Collection: |
Libros profesionales de empresa (ESIC)
|
| Subjects: | |
| ISBN: |
9788473567176 |
| LEADER | 00910nam a2200277 i 4500 | ||
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| 100 | 1 | |a Alonso Rivas, Javier | |
| 245 | 1 | 0 | |a Comportamiento del consumidor : |b decisiones y estrategia de marketing / |c Javier Alonso Rivas |
| 250 | |a 6a ed. rev. y act. | ||
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| 300 | |a 508 p.; |c 24 cm + |e CD-ROM | ||
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