Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas
| Main Author: | Alonso Rivas, Javier |
|---|---|
| Other Authors: | Grande Esteban, Ildefonso |
| Format: | Book |
| Edition: | 6a ed. rev. y act. |
| Publication: |
Madrid : ESIC, 2010 |
| Physical Description: | 508 p.; 24 cm + CD-ROM |
| Clasificación CDU: |
658.8:366 366:658.8 * 658.8 |
| Edición: |
6a ed. rev. y act. |
| Collection: |
Libros profesionales de empresa (ESIC)
|
| Subjects: | |
| ISBN: |
9788473567176 |
Córdoba - Depósito
| Copy 91726 | Available |
|---|