Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler
| Main Author: | Lee, Nancy R. |
|---|---|
| Other Authors: | Kotler, Philip (1931-) |
| Format: | Book |
| Edition: | 4th ed. |
| Publication: |
London [etc.] : SAGE, 2011 |
| Physical Description: | XI, 502 p.; 23 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
4th ed. |
| Subjects: | |
| ISBN: |
9781412981491 |
Córdoba - Depósito
| Copy 93163 | Available |
|---|