Zeithaml, V. A., Gremler, D. D., & Bitner, M. J. (2009). Marketing de servicios (5a ed.). México D.F: McGraw-Hill, Interamericana de España.
Chicago Style CitationZeithaml, Valarie A., Dwayne D. Gremler, and Mary Jo Bitner. Marketing De Servicios. 5a ed. México D.F: McGraw-Hill, Interamericana de España, 2009.
MLA CitationZeithaml, Valarie A., Dwayne D. Gremler, and Mary Jo Bitner. Marketing De Servicios. 5a ed. México D.F: McGraw-Hill, Interamericana de España, 2009.
Warning: These citations may not always be 100% accurate.