Marketing the core / Roger A. Kerin, Steven W. Hartley, William Rudelius
| Main Author: | Kerin, Roger A., (1947-) |
|---|---|
| Other Authors: | Rudelius, William Hartley, Steven W. |
| Format: | Book |
| Edition: | 5a ed. |
| Publication: |
Madrid : McGraw-Hill, Interamericana de España, 2013 |
| Physical Description: | 507 p. 27 cm |
| Clasificación CDU: |
658.8 * 658.8 |
| Edición: |
5a ed. |
| Subjects: | |
| ISBN: |
9780078028922 |
Córdoba - Depósito
| Copy 95113 | Available |
|---|