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01132nam a2200325 i 4500 |
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CaOOAMICUS |
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20131211130747.0 |
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131127s2004 sp a 000 0 spa c |
| 020 |
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|a 9706862803
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| 040 |
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|a ULA
|b spa
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| 080 |
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|a * 659
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| 080 |
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|a 659
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| 100 |
1 |
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|a O'Guinn, Thomas C.
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| 245 |
1 |
0 |
|a Publicidad :
|b y comunicación integral de marca /
|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
|
| 250 |
|
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|a 3a ed.
|
| 260 |
|
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|a México, D.F.
|b Thomson Learning
|c 2004
|
| 300 |
|
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|a XXXVII, 757 p.
|c 27 cm
|
| 336 |
|
|
|a Texto (visual)
|
| 337 |
|
|
|a sin mediación
|
| 650 |
1 |
4 |
|a Publicidad
|
| 650 |
1 |
7 |
|a Marcas comerciales
|2 ula
|
| 700 |
1 |
|
|a Semenik, Richard J.
|
| 700 |
1 |
|
|a Allen, Chris T.
|
| 850 |
|
|
|a ULA
|
| 904 |
|
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|a 2
|b 2
|c Disponibilidad
|d Fecha
|t 95587
|j 659 OGU pub
|
| 904 |
|
|
|a 1213
|b 11
|c Disponibilidad
|d Fecha
|t 95588
|j 8194 / 659 OGU pub
|
| 952 |
|
|
|3 Libro
|a Loyola
|b LOYOLA CÓRDOBA
|c Depósito
|d 10-12-2013
|f 3
|i 95587
|o 659 OGU pub
|p 95587
|q R. 61593
|x (6) emil
|
| 952 |
|
|
|3 Libro
|a Loyola
|b LOYOLA SEVILLA
|c Almacén
|d 10-12-2013
|f @
|i 95588
|o 8194 / 659 OGU pub
|p 95588
|q R. 2174
|
| 990 |
|
|
|a emil
|