Marketing / E. Jerome McCarthy, William D. Perreault
| Main Author: | McCarthy, Jerome E. |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | Book |
| Edition: | 11a ed. |
| Publication: |
México, [etc.] : Irwin, 1996 |
| Physical Description: | XXIII, 814 p. ; 24 cm |
| Clasificación CDU: |
658.8 * 658.8 |
| Edición: |
11a ed. |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Subjects: | |
| ISBN: |
8480861800 |
Córdoba - Sala D
| Copy 96096 | Available |
|---|