Description: Resisting McDonaldization /

Bibliographic Details
Other Authors:	Smart, Barry.
Format:	eBook
Language:	English
Published:	London ; Thousand Oaks Calif. : Sage, 1999.
Subjects:	McDonald's Corporation. Consumer behavior. Franchises (Retail trade) Marketing. Consumption (Economics) Capitalism. Fast food restaurants. Industrial management. Libros electrónicos.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=130560

Description
Physical Description:	1 recurso en línea (x, 261 páginas) : ilustraciones
Bibliography:	Incluye referencias bibliográficas e índice.
ISBN:	9780857026187