Creativity and advertising : affect, events and process /

Bibliographic Details
Main Author: McStay, Andrew, 1975-
Format: eBook
Language:English
Published: Abingdon, Oxon : Routledge, 2013.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=131640
Description
Physical Description:1 online resource (vi, 173 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781135045319