Diversity in advertising : broadening the scope of research directions /
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Mahwah, New Jersey :
Lawrence Erlbaum,
2004.
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| Series: | Advertising and consumer psychology.
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| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=133069 |
| Physical Description: | 1 online resource (472 pages) : illustrations |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781410610072 |