Diversity in advertising : broadening the scope of research directions /

Bibliographic Details
Other Authors: Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958-
Format: eBook
Language:English
Published: Mahwah, New Jersey : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=133069

Similar Items