Diversity in advertising : broadening the scope of research directions /
Other Authors: | Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958- |
---|---|
Format: | eBook |
Language: | English |
Published: |
Mahwah, New Jersey :
Lawrence Erlbaum,
2004.
|
Series: | Advertising and consumer psychology.
|
Subjects: | |
Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=133069 |
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