Description: Principles of advertising :

Bibliographic Details
Main Author:	Lee, Monle.
Other Authors:	Johnson, Carla, 1944-
Format:	eBook
Language:	English
Published:	New York : Haworth Press, 2005.
Edition:	2nd ed.
Subjects:	Advertising. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=134423

Description
Physical Description:	1 online resource (xxi, 427 pages) : illustration
Bibliography:	Includes bibliographical references (pages 383-400) and index.
ISBN:	9781136419324