Marketing technologies : corporate cultures and technological change /
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2013.
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| Series: | Routledge studies in innovation, organization and technology ;
25. |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137254 |
Table of Contents:
- The "market turn" in science and technology studies
- Marketing technologies : in theory, and in practice
- Inside corporations : an ethnographic approach
- Becoming a neophyte marketer
- Marketing texts as discursive objects, or do texts speak for themselves?
- "Softly, softly" tagging the world
- RFID "theatre of the proof"
- Concluding remarks.