Marketing technologies : corporate cultures and technological change /
| Autor principal: | |
|---|---|
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
London ; New York :
Routledge,
2013.
|
| Series: | Routledge studies in innovation, organization and technology ;
25. |
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137254 |
Tabla de Contenidos:
- The "market turn" in science and technology studies
- Marketing technologies : in theory, and in practice
- Inside corporations : an ethnographic approach
- Becoming a neophyte marketer
- Marketing texts as discursive objects, or do texts speak for themselves?
- "Softly, softly" tagging the world
- RFID "theatre of the proof"
- Concluding remarks.