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The new brand spirit : how communicating sustainability builds brands, reputations and profits /

Bibliographic Details
Main Author: Conrad, Christian A., 1966-
Other Authors: Thompson, Marjorie, 1957-
Format: eBook
Language:English
Published: London [England] ; New York, New York : Routledge, 2016.
Subjects:
Social responsibility of business.
Sustainable development > Social aspects.
Social marketing.
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=139257
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https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=139257

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