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Healthcare relationship marketing : strategy, design and measurement /

Bibliographic Details
Main Author:	Haimowitz, Ira J.,
Format:	eBook
Language:	English
Published:	London, [England] ; New York, New York : Routledge, 2016.
Subjects:	Drugs > Marketing. Relationship marketing. Pharmaceutical industry. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=139261

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