Go figure! New directions in advertising rhetoric /
| Otros autores: | , |
|---|---|
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
Armonk, N.Y. :
M.E. Sharpe,
c2008.
|
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=141258 |
Tabla de Contenidos:
- Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips
- Rediscovering theory / Eric D. DeRosia
- Rhetrickery and rhetruth in soap operas / Barbara B. Stern
- What the symbol can't, the icon can / Val Larsen
- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann
- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes
- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern
- The case for a complexity continuum / Tina M. Lowrey
- Pictorial and multimodal metaphor in commercials / Charles Forceville
- Reading pictures / Kai-Yu Wang and Laura A. Peracchio
- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord
- A visit to the rhetorician's workbench / Edward F. McQuarrie
- Visual analysis of images in brand culture / Jonathan E. Schroeder
- Expanding rhetoric / Linda M. Scott.