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"Show us what you've got!" : building and managing strong brands in Ireland's service SMEs /

Bibliographic Details
Main Author:	Horan, Gillian.
Other Authors:	Tiernan, Siobhán., O'Dwyer, Michele.
Format:	eBook
Language:	English
Published:	Newcastle upon Tyne : Cambridge Scholars, 2010.
Subjects:	Small business > Ireland > Management. Branding (Marketing) > Ireland. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=144161

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