Holdings: Marketing information :

Bibliographic Details
Main Author:	Diamond, Wendy, 1953-
Other Authors:	Oppenheim, Michael R.
Format:	eBook
Language:	English
Published:	Binghamton, NY : Haworth Information Press : Routledge, [2004]
Subjects:	Marketing research > Handbooks, manuals, etc. Strategic planning > Handbooks, manuals, etc. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=149445