Marketing information : a strategic guide for business and finance libraries /
| Autor principal: | |
|---|---|
| Otros autores: | |
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
Binghamton, NY :
Haworth Information Press : Routledge,
[2004]
|
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=149445 |
Tabla de Contenidos:
- Introduction
- Researching the competitive environment
- Research about customers
- Research for the promotional strategy
- Researching the sales strategy
- Researching price, packaging, and place
- Special topics.