Marketing communication principles and practice /
| Main Author: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2002.
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| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=153252 |
| Physical Description: | 1 online resource (xxv, 389 p.) : ill. |
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| Bibliography: | Includes bibliographical references (p. [360]-377) and index. |
| ISBN: | 9781134581603 |
| Access: | Access is restricted to subscribing institutions. |