Tabla de Contenidos: Gaining influence in public relations :

Detalles Bibliográficos
Autor principal:	Berger, Bruce K.
Otros autores:	Reber, Bryan H.
Formato:	eBook
Idioma:	English
Fecha de publicación:	Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2006.
Series:	LEA's communication series LEA's communication series
Materias:	Public relations. Power (Social sciences) Electronic books.
Acceso en línea:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=154643

Tabla de Contenidos:

Influence in public relations and why it's important
Public relations roles, responsibilities, and the "right thing"
Resistance, politics, and power relations
Identifying and using influence resources in public relations
Alpha approaches in public relations: the use of sanctioned influence tactics
The communication change project at whirlpool: converting power into performance
Omega approaches in public relations: the use of unsanctioned influence tactics
The use of dissent in public relations
The power of political will and intelligence
Breaking out of the "Iron cage" of practice
A public relations manifesto
Appendix: the dissent survey.
FTaSU
FMFIU