Description: Sports marketing and the psychology of marketing communication

Bibliographic Details
Other Authors:	Kahle, Lynn R., Riley, Chris, 1958-
Format:	Electronic
Language:	English
Published:	Mahwah, N.J. : L. Erlbaum Associates, 2004.
Series:	Advertising and consumer psychology.
Subjects:	Sports > United States > Marketing. Sports > United States > Psychological aspects. Communication in marketing. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=156621

Description
Physical Description:	xxiii, 415 p. : ill.
Bibliography:	Includes bibliographical references and indexes.