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Interactive marketing revolution or rhetoric? /

Bibliographic Details
Main Author: Miles, Chris, 1967-
Format: Electronic
Language:English
Published: New York : Routledge, 2010.
Series:Routledge interpretive marketing research series ; 12.
Subjects:
Interactive marketing.
Direct marketing.
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=159159
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