Greener marketing a global perspective on greening marketing practice /
| Other Authors: | , |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Sheffield :
Greenleaf Pub.,
1999.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=159707 |
Table of Contents:
- section 1. Strategic developments
- section 2. Greening the 'Marketing Mix'
- section 3. Case studies.