Consumer boycotts : effecting change through the marketplace and the media /

Bibliographic Details
Main Author: Friedman, Monroe.
Format: eBook
Language:English
Published: New York : Routledge, 1999.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=163839
Table of Contents:
  • Consumer boycott basics
  • Factors affecting boycott success
  • Labor boycotts
  • Consumer economic boycotts
  • Minority group initiatives : African American boycotts
  • Boycott initiatives of other minority groups
  • Boycotts by religious groups
  • Ecological boycotts
  • Consumer "buycotts"
  • Boycott issues and tactics in historical perspective.
  • FSsNC
  • FBoU
  • FTaFA
  • FPeU