Consumer boycotts : effecting change through the marketplace and the media /

Detalles Bibliográficos
Autor principal: Friedman, Monroe.
Formato: eBook
Idioma:English
Fecha de publicación: New York : Routledge, 1999.
Materias:
Acceso en línea:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=163839
Tabla de Contenidos:
  • Consumer boycott basics
  • Factors affecting boycott success
  • Labor boycotts
  • Consumer economic boycotts
  • Minority group initiatives : African American boycotts
  • Boycott initiatives of other minority groups
  • Boycotts by religious groups
  • Ecological boycotts
  • Consumer "buycotts"
  • Boycott issues and tactics in historical perspective.
  • FSsNC
  • FBoU
  • FTaFA
  • FPeU