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The fast path to corporate growth leveraging knowledge and technologies to new market applications /

Bibliographic Details
Main Author: Meyer, Marc H.
Format: Electronic
Language:English
Published: Oxford ; New York : Oxford University Press, 2007.
Subjects:
Success in business.
Creative ability in business.
New products > Management.
Business planning.
Marketing research.
Market segmentation.
Corporations > Growth.
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=164195
Description
Physical Description:viii, 326 p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780198039945

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