Description: Managing global customers

Bibliographic Details
Main Author:	Yip, George S.
Other Authors:	Bink, Audrey J. M.
Format:	Electronic
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2007.
Subjects:	Customer relations > Management. International business enterprises > Management. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=169309

Description
Physical Description:	xiii, 272 p.
Bibliography:	Includes bibliographical references (p. 245-257) and index.
ISBN:	9780191528040