Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
| Main Author: | |
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| Other Authors: | |
| Format: | Electronic |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
c2008.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177501 |
| Item Description: | "Reputation Institute publications"--Jacket. |
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| Physical Description: | xix, 266 p. : ill. |
| Bibliography: | Includes bibliographical references (p. 247-249) and index. |