Subliminal persuasion influence & marketing secrets they don't want you to know /
| Main Author: | |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
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| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177817 |
Table of Contents:
- Creating message contagion
- Leverage applied propaganda
- Position and package your legend
- Control the emotion and the content
- Get a real endorsement
- Understand beliefs and true believers
- Harness the power of the people's media
- Deliver the experience
- The subliminal power of words
- Creating a cult following
- Seduction.