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Multichannel marketing metrics and methods for on and offline success /

Bibliographic Details
Main Author: Arikan, Akin, 1969-
Format: Electronic
Language:English
Published: Indianapolis, Ind. : Wiley Pub., c2008.
Series:Serious skills.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177827