Multichannel marketing metrics and methods for on and offline success /
Main Author: | Arikan, Akin, 1969- |
---|---|
Format: | Electronic |
Language: | English |
Published: |
Indianapolis, Ind. :
Wiley Pub.,
c2008.
|
Series: | Serious skills.
|
Subjects: | |
Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177827 |
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