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Unrelenting innovation how to build a culture for market dominance /

Bibliographic Details
Main Author:	Tellis, Gerard J.
Format:	Electronic
Language:	English
Published:	San Francisco, Calif. : Jossey-Bass, 2013.
Edition:	1st ed.
Series:	Warren Bennis signature series
Subjects:	New products. Diffusion of innovations. Creative ability in business. Technological innovations. Strategic planning. Market share. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177934

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