The contrarian effect why it pays (big) to take typical sales advice and do the opposite /

Bibliographic Details
Main Author: Port, Michael, 1970-
Other Authors: Marshall, Elizabeth, 1975-
Format: Electronic
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2008.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178272
Description
Physical Description:x, 165 p.
Bibliography:Includes bibliographical references (p. [151]-153) and index.